Disruptive Innovation: How to Create New Growth Businesses in a Risk-Minimizing Environment
By Clayton M. Christensen, Harvard Business Online
Format: Video Download
Disruption is the mechanism by which great companies continue to succeed and new entrants displace the market leaders. Disruptive innovations either create new markets or reshape existing markets by delivering relatively simple, convenient, low cost innovations to a set of customers who are ignored by industry leaders. One of the bedrock principles of Christensen’s disruptive innovation theory is that companies innovate faster than customers’ lives change. Because of this, most organizations end up producing products that are too good, too expensive, and too inconvenient for many customers. By only pursuing these “sustaining” innovations, companies unwittingly open the door to “disruptive” innovations, be it “low-end disruption” targeting overshot-less-demanding customers or “new-market disruption”, targeting non-consumers.
About Clayton M. Christensen
Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, and is widely regarded as one of the world’s foremost experts on innovation and growth.
Professor Christensen holds a B.A. with highest honors in economics from Brigham Young University (1975), and an M.Phil. in applied econometrics from Oxford University (1977), where he studied as a Rhodes Scholar. He received an MBA with High Distinction from the Harvard Business School in 1979, graduating as a George F. Baker Scholar. He was awarded his DBA from the Harvard Business School in 1992.
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