Marketing to Make Millions
Alan Weiss on DVD delivering a keynote
In this one-hour appearance, Alan provides you with two major opportunities for dramatic growth:
1. Process
- Learn the sequence and timing of a keynote
- Watch the mistakes and recovery!
- Understand how to use Q&A and audience involvement
- Learn the impact of stories, cadence, timing, and examples
- Heresy! Watch how notes are used
- Learn “conversation” instead of “speaking”
- Appreciate and emulate subtle stage techniques
- Application of ad lib humor and “in the moment” commentary
- Prudent risk-taking
- How to begin and end
2. Content
- Achieving and manifesting expertise
- Building relationships
- Setting fees
- Using the media
- Positioning and branding
- Use of language and persuasion
- Self-esteem
- Conveyance of value
- Output vs. input
Every speaker and aspiring speaker needs this in his or her library, and anyone interested in marketing professional services needs to watch this.
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