Harvard Business Review On Thriving in Emerging Markets
Publisher: Harvard Business Review (June 15, 2011)
Pages: 224
Format: Ebook (PDF)
Description
Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: manage risk in unstable environments, ward off political threats to your business, customize your business model for emerging markets, tailor your strategy to capitalize on countries? strengths, gain ground on emerging giants, compete in China?s new high-tech market, win the war for talent in developing economies, and serve the bottom of the pyramid profitably.
This collection includes these best-selling HBR articles: “New Business Models in Emerging Markets,” “China vs the World: Whose Technology Is It?” “Is It Too Late to Enter China?” “How Local Companies Keep Multinationals at Bay,” “China + India: The Power of Two,” “The Battle for Female Talent in Emerging Markets,” “Making Better Investments at the Base of the Pyramid,” “Strategies That Fit Emerging Markets,” “The Hidden Risks in Emerging Markets,” and “Managing Risk in an Unstable World.”
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