The Art of Offer Craft Method
by Danny Iny
Art of Offer Craft is the only online business education course that walks you through the process of crafting compelling offers to transform your business
This online video course covers the ENTIRE process of creating the kinds of offers that will transform your business.
You’ll get access to all of the Art of Offer Craft training materials, including video lessons in which I teach you step-by-step everything you need to know to create an offer your customers will love, and downloadable worksheets to guide you through your “homework.”
No other course includes the exact step-by-step process for crafting offers that I’ve perfected after helping hundreds of business craft their very own offers.
Inside the Art of Offer Craft
Training Program
Art of Offer Craft includes a beautifully organized set of video coursework, worksheets, and case studies — all recorded, fully transcribed, and downloadable in multiple formats so you can access it anywhere, any time.
I’m passionate about creating education experiences that deliver real results, and right now we’re testing out a methodology that we believe will help everyone get better results, faster. So this program is currently part of an experiment in instructional design.
We’re using cohort-based progression, which means you’ll begin the program at the same time as a group of fellow students, and you’ll need to keep up a minimum pace of one module per week to stay with the group. If you don’t keep up, you’ll start over with the *next* cohort. We’re testing this approach because our hypothesis is that it will help you to complete your learning productively without slipping off schedule.
Module 1 – The Transformation
- Why your need to put your customer’s “Transformation” at the core of your offer (and why most marketers never mention it)
- How to vividly paint the mental “before and after” picture that your customer aches for… in a way that’s both compelling AND ethical
- The truth about highlighting “features and benefits” of your offer (and why what most marketers tell you is COMPLETELY wrong)
- The subtle difference between “tangible” and “emotional” Transformations – and why one is the key to your offer’s success
- How to uncover the burning problems that move your customer on a deep level; the problems they’re excited to pay SOMEONE to solve (will it be you?)
- How to discover the exact words and phrases that outline what your customer really wants
Module 2 – The Motivation
- How to discover the REAL driving forces behind your customer’s buying decisions (even the simplest needs and desires have so much going on beneath the surface and this simple framework will allow you to cut through the clutter)
- Why most marketers sound “cheap and cheesy” when they try to sell you their stuff (HINT: this common problem boils down to a subtle misunderstanding of your customer’s motivations)
- A little-known 75-year-old framework for uncovering people’s deep motivations (this will allow you to speak to them on a profound level, using the words that matter most to them)
- Why you need to look for tension and dissonance in your customer’s life… and then craft your offer around it
Module 3 – The Mechanism
- How to craft your offer so your business isn’t subjected to the perils of “market sophistication”
- Why extensive experience in your industry by ITSELF is NOT enough to make your offer compelling
- How to craft effective marketing claims WITHOUT having to make ridiculously exaggerated benefits
- Why your marketing needs a “unique mechanism” to attract your most valued customers
- How companies in highly competitive markets – like fitness and weight loss – are able to craft their offers to get a legitimate power-up over the competition (and how you can bake this same principle into your offer)
Module 4 – The Proof
- How to collect proof in a way that is key to making sales – without any trickery!
- The 5 “Elements of Proof” you need to work into your offer for the best chance of success
- What to do when your offer is new and you don’t THINK you have any proof
- A dead-simple way that infomercials use proof to create hundreds of happy customers every day!
- Why you need to use your credentials in a way that makes you trustworthy and believable (lots of people get this wrong!)
- 3 ways to quickly generate testimonials if your offer is new and you’re short on proof
Module 5 – The Campaign
- Why you ACTUALLY need to spend 75% of your time marketing, not selling (most people think they need to sell all the time – but this is actually counter-productive)
- How to craft a magnetic demand narrative with a simple 3-step process
- How to identify the objections your customers are likely to have (and how to answer them in a valuable way that builds trust that your offer is the right choice for them)
- A powerful technique that allows your customers to experience the benefit of your offer (without having to buy it first!)
- The 5 components that your marketing & sales campaign MUST have in order for it to succeed
- How to properly use “risk reversal” so that your customers feel like purchasing from you is a safe decision
Get Download Danny Iny – The Art of Offer Craft Method at Offimc.com Now!
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Archive: https://web.archive.org/web/20180722015432/http://mirasee.com/2018/aoc/offer
Delivery Information
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- It is a digital download, so please download the order items and save them to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link to you.
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- Please Contact Us if there are any further questions or concerns you may have. We are always happy to assist!
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