The Shopping Cart Report
E-Commerce Software and Store-Building Applications
One of the most important e-commerce decisions you’ll make is your choice of a shopping cart program — the complex software that allows you take orders, calculate tax and shipping, display products, and build your online catalog. The right one will energize your store, while the wrong one will drag you down.
The Shopping Cart Report will help you decide which program is best for your particular application.
This Second Edition has been almost entirely rewritten and published on January 28, 2004. It includes four parts and is nearly three times as long as the first edition — 766 pages.
1. Overview of E-Commerce Software. Here I describe the various features that are common and what you can expect of up-to-date programs. I review the state of the market, offer a shopping cart popularity survey, and list 36 programs to which I’ve awarded the Web Marketing Today Award of Merit 2004.
2. Shopping Cart Selection Guide. I list my recommendations for twelve different kinds of typical shopping cart needs, suggest what to look for in a shopping cart, and a provide a detailed 92- question survey you can use to compare one program with another. It gives you questions you can ask vendors.
3. Directory. Includes a comprehensive directory of about 225 active shopping cart programs, plus other e-commerce services and a list of discontinued carts that I have been able to identify. Owners of this e-book also have access to a password-protected, online searchable database containing this data, which I’ll update occasionally.
4. Detailed Surveys. I posed the 92-question survey to about 50 leading vendors. This section includes their detailed descriptions of their carts point-by-point so you can compare one with another.
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